iPad dock shopping cart keeps footie fans and their wives happy

Aug 31st 2011
No Comments
respond
trackback

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.

iPad dock shopping cart keeps footie fans and their wives happy

British football fans agree on only a few things: how much everyone likes Jimmy Bullard, Arséne Wenger’s must buy a suitable centre-half and the way painful it really is to be dragged out shopping earlier than kickoff on Saturday. It’s those sympathetic and forward-thinking people at Sky who’ve the reply, no less than to that last one. The corporate has teamed up with supermarket Sainsbury’s (which has a track record of innovation ) to trial a brand new trolley with a solar-powered iPad dock and speakers. You can now watch the sport, or the rest, via the Sky Go app to your device and get the grocery shopping done whilst. Worried about getting so engrossed in Juan Mata’s footwork that you will be a danger to others? Rest easy, the cart has proximity sensors attached to inform you when you are about to sideswipe a pensioner. It’s being trialled within the Cromwell Road Sainsbury’s in West London — all you have to try it yourself is an iPad, Sky Go access and a want to be at the leading edge of sports and technology. If the concept of shouting ‘Taxi for Bent!’ down the fruit aisle appeals, you are able to catch another pic and the click release after the break.

Show full PR text

Sky Sports fans get trollied at Sainsbury’s

Sky Go trials new high-tech trolley at Sainsbury’s to be certain consumers don’t fail to spot the most recent sports news as they shop

The foremost action packed day of the football calendar is sort of upon us and to make sure tomorrow’s transfer deadline day is absolutely not interrupted with life’s daily chores, Sky Sports News presenters Jim White and Charlotte Jackson tried out an innovative new trolley at Sainsbury’s, designed to permit customers to stream the most recent sports action via the Sky Go iPad app while they shop.

Customers can catch all of the latest Sky Sports News live, and at the move, via the Sky Go app, so even the weekly grocery shop won’t get within the way of tomorrow’s transfer news, shock deals and speculation.

Footie fans can breathe a sigh of relief due to the state-of-the-art trolley which comes complete with tilting iPad holder and speakers, a front bumper complete with a sensor which lets off a warning beep in the event you get too near other shoppers and an onboard battery with self-charging solar panel to make certain the viewing device never runs on empty.

Creator of the Sky Go trolley, Ian Burgess, Setwo Designs comments: “Having the ability to create a gadget that’s practical yet innovative is usually a challenge but Ithink with the Sky Go trolley we’ve cracked it. The trolley may be used within the traditional way for shopping yet streams the most recent sports news on Sky easily.”

Holly Knill, Head of Sky Go, comments: “The transfer deadline window is an ideal example of when sports fans desire to be kept up to the moment with the most recent sports news whenever and wherever they’re. We’ve got been capable of reply to this consumer demand by working with Sainsbury’s to create a prototype that enables sports fans to never miss a minute of the newest news from Sky Sports via the Sky Go app”.

Brett Hart Sainsbury’s trolley buyer: “We attempt to make our customers’ lives simpler, that is why we’re staring at these new trolleys.”

Sky Go is a brand new service from Sky that permits you to watch all five Sky Sports channels, ESPN and Sky News through multiple devices including your laptop, PC, iPad or iPhone. For additional info visit www.sky.com/go

-END-

About Sky
Sky operates the foremost comprehensive multichannel, multi-platform television service within the UK and Ireland, reaching almost 10.3 million homes. Sky continues to wreck new ground with its own portfolio of channels: Sky 1 combines its commitment to UK production with the right of the usa; Sky Arts is the UK’s only dedicated arts channel brand; Sky Sports continues to be raising the bar in sports broadcasting; and Sky News remains a pioneer in television news. Sky also works with dozens of different broadcasters at the satellite platform, online and on mobile. Sky is now leading the united kingdom into the age of high definition television with Sky+HD and launched Europe’s first 3DTV channel, Sky 3D last October. The corporate has also been the UK’s fastest-growing broadband and residential phone provider during the last four years.

About Sky Go
Sky Go will give customers yet more control and selection over how, when and where they enjoy Sky. Each Sky home might be entitled to register as much as two devices, during which they may enjoy access to live channels and selected on-demand content.

On mobile and tablet devices, customers would be in a position to access all five Sky Sports channels, ESPN and SkyNews, with further channels to be added through the years.

On laptops and computers customers might be ready to access greater than 30 live channels, including all five Sky Sports channels, Sky Movies, Sky News, Sky 1, Sky Atlantic, Sky Arts, MTV, Disney, G.O.LD, Nickelodeon, NatGeo, History, Eden and ESPN, supported by an intensive library of on-demand content.

Sky Go will is accessible to non-Sky TV customers, with monthly subscriptions priced from £15-£40. Sky may even remain available on Xbox and Fetch TV, but will rebrand simply as Sky (currently Sky Player).

Source