Samsung unveils WB750 camera, with long zoom for your entire paparazzi needs

Get even in the direction of the action without compromising on quality
with Samsung’s latest long zoom offering

IFA – BERLIN, Germany – September 1, 2011 – Samsung Electronics Co., Ltd, a worldwide leader in digital media and digital convergence technologies, today announced the launch of the WB750 camera – featuring a proprietary BSI (Back Side Illuminated) CMOS sensor that ensures consistent professional images and video. Featuring a newly-redesigned image sensor, lens and image processor, the WB750 brings to bear a number new technologies to deliver unprecedented levels of performance and straightforwardness-of-use. The WB750 also features an 18x optical zoom with 24x Smart Zoom technology, making it the longest ever zoom in Samsung’s compact camera portfolio.

Due to its 12.5 Megapixel BSI CMOS sensor, with the WB750 it’s easier than ever to provide consistently high-quality images and video. Introduced to Samsung’s compact camera range for the 1st time, this pioneering BSI CMOS technology works to noticeably reduce image noise and distortion, delivering clear, precise photos and video even in low light conditions. The WB750 is the correct compact digicam to have available when there’s a need for speed, because it can capture stills at as much as 10 frames per second in high-speed continuous mode.
dslr
“We recognize that buyers desire a point and shoot that permits them to rise up near to the action and capture images with stunning detail and clarity. We believe that the WB750′s increased zoom and ultra wide angle certainly meet these demands,” said Mr Myoung Sup Han, Senior Vice chairman and Head of the Digital Imaging Business, Samsung Electronics. “Its portable design makes it the perfect travel companion, putting much more of the sector on the consumers’ fingertips and ensuring it should do justice to the foremost memorable journeys. The original features of the WB750 offer a unprecedented combination of quality, fun and creativity, particularly for those at the move.”

The WB750 offers users the easiest of both worlds: high-quality digital photos in addition to Full HD video for incredible depth of color and detail. Samsung’s sophisticated Dual Capture function seamlessly unites the 2, allowing users to take 10 Megapixel photos while simultaneously recording video in full 1080p HD quality.

The camera’s, Creative Movie Maker feature allows users to create movie clips in Full HD quality, complete with a number of creative computer graphics, right at the camera itself. In preference to needing to upload content to a computer, this selection allows users to get creative by collating photos and videos into one themed file at the device itself, adding impressive effects and music instantly.

Breathe life into images
With its range of Panorama features, the WB750 helps convey a feeling of dynamism to pictures. Action Panorama, for instance, tracks a moving person or object with a static background to record movement within a single, still photo, whereas the Live Panorama function allows users to simply capture large groups of folk as a result of holding down the shutter button and sweeping the camera around the scene. The 3D Panorama, works to bring photos to life even further, using one lens and one sensor to create a 3D image, to offer friends and family a more realistic appreciation of the photographer’s trip once they return home.

Consistent quality on the user’s fingertips
The camera’s innovative HDR (High Dynamic Range) provides an abundance of colours which provide a superb richness to the WB750′s images, opening up the colour spectrum for the foremost vibrant results. Providing the chance to take hyper-realistic images without using photo editing software, HDR brings an added level of clarity to photographs, whether the user is capturing a lake at sunset or a tree-lined street within the morning sun. The WB750 merges multiple exposures of shots to be certain images have a creative finish, while making a greater range of luminance ends up in perfect exposure across all areas. The camera’s HDR feature ensures that WB750 users capture their creative visions throughout the latest cutting-edge technology.

With Smart Auto 2.0, the camera can recognize and automatically select the main appropriate setting from a decision of 16 still-image modes and 4 movie-clip settings, helping users achieve stand-out results. So, even if users are caught-up within the moment, the WB750 will capture every special moment of the user’s journey.

Customize the world
Creating stand-out images is much more effortless with the WB750, because of its Smart Filter 3.0 feature. The extensive type of effects and color options lets users customize shots easily. New computer graphics include: Oil paint, Cartoon, Ink Painting Color and Cross Filter. Users can benefit from the effects of those features both in preview mode and after taking an image. Further, Zooming Shot, which might be utilized in scene mode, makes creating unique shots even easier. By experimenting with the point of interest of imagery, users can highlight the heart of a shot while blurring remainder, thereby selecting the portion of the picture the photographer desires to stand out.

Staying in creative control
For more advanced, or more adventurous photographers, the WB750 offers a whole range of options designed to position more control within the user’s hands, including full manual mode. Aperture Priority and Shutter Priority settings let users experiment with shutter speeds and depth of field, so shooting fast-moving images in low light hasn’t ever been easier.

Keeping it fun
Magic Frame further builds at the WB750′s creative suite, allowing users to precise themselves through adapting photos to mirror one’s mood and personality. Frame templates include Wall Art, Old Film, Ripple, Full Moon, Old Record, Magazine, Holiday, Classic TV and more, and are incredibly simple to attain. Just point the camera on the desired subject, fit it inside the on-screen template, capture and – like magic – the frame appears.

Intelligent Face tracking
When the topic starts moving, it usually is hard to maintain the camera focused. This ceases to be an issue with Intelligent Face tracking, which automatically recognizes, follows and focuses upon a person’s face after they begin to move. So, although the photographer is attempting to capture special images of friends dancing at a celebration, or a kid taking his first unsteady steps, they’ll never miss an excellent shot.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is an international leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the corporate contains nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as probably the most fastest growing global brands, Samsung Electronics is a number one producer of digital TVs, semiconductor chips, cellphones and TFT-LCDs. For additional info, please visit www.samsung.com.