Verizon intros $50 unlimited plan, takes a swing at pre-paid operators

In a right away shot at its lesser competitors, Verizon Wireless announced today the launch of a brand new $50 unlimited plan for pre-paid customers. Available starting this Thursday, the unlimited talk, text and web option’ll rollout to each of the operator’s retail locations, as well as Walmart, Best Buy and Target. Users who choose the plan won’t get their pick of high-end smartphones, and could, instead, must make a choice from an expansion of 4 feature phones from LG, Samsung and Pantech. The move could seriously undercut growth for Sprint — which operates Boost Mobile and Virgin Mobile — in addition to smaller operators, like MetroPCS, that count pre-paid users because the majority in their customer base. It is not really an excellent fight, but with fellow industry titan AT&T already offering a similar non-contracted service , all’s fair during this messy wireless war.

Source

This post is tagged: contracted service, customer base, feature phones, retail locations, Virgin Mobile