Netflix admits it is going to lose more customers than predicted, mostly from DVDs

Back in July, after announcing it might decouple unlimited movie streaming from unlimited DVD rentals and charge more to maintain both , Netflix predicted it will become with 25 million subscribers on the end of Q3. This morning it advised investors that prediction was slashed by 1 million, however most of that shortfall is expected to come back from fewer DVD-only customers than expected, that’s expected to come back up 800,000 short. While we’ll still should watch for the true Q3 results to look how things pan out, the corporate still claims its projection of 12 million subscribers to both services is correct on. While it backtracked at the total numbers, it also outlined its reasoning for raising prices by improving the DVD business, raising extra money to spend on streaming licensing and ultimately “remain price aggressive” and keep its individual offerings at $7.99 each. Much of the kicking and screaming online indicted Netflix’s streaming library for failing to live as much as the recent price, anyone surprised many cutters appear coming from the DVD-only side?

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This post is tagged: 1 million, investors, million subscribers, NetFlix, offerings, q3 results, shortfall