Over on Netflix’s official blog, company head Reed Hastings has announced in a shockingly humble blog post and video (embedded after the break) that it’s splitting the DVD-by-mail business away right into a new venture dubbed Qwikster (for fast delivery). While the new price changes already split the pricetag for every service, when this takes effect in a couple of weeks it might lead to two different websites, two different sets of movie ratings and queues, and two different charges on customer’s bills. He admits two separate sites may make it harder to regulate a presence on both, but balances it out with advantages from not needing to preserve compatibility between the 2. Another change? Netflix — oops, we mean Qwikster — is stepping into online game rentals, available for an additional charge very similar to the prevailing Blu-ray disc option.
…developing
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