To the delight of shopaholics everywhere, Visa has announced that it’s jumped at the Google Wallet bandwagon — giving card users access to the snazzy, new NFC payment system. Just like MasterCard’s announcement last week, the licensing agreement will allow Visa users to link their credit, debit and prepaid cards to Google’s offering for quick mobile payments in places that accept the service. The mastercard company has dabbled in mobile payments before through payWave , but with plans to integrate into GW, but with plans to integrate into GW, we’ll surely be seeing more of it within the near future. As momentum over the NFC-powered cellphones grows, it’ll be interesting to peer if the true Housewives can part with their phones long enough for his or her assistants to pay for those Manolos. Look at the total PR after the break.
SAN FRANCISCO–(BUSINESS WIRE)–Visa Inc., Visa Europe and Google today announced that Google has received a world license to Visa payWave, an innovative NFC-based payment technology. Visa payWave enables consumers to make fast and secure payments at retail locations by waving their cell in front of a payment terminal and is currently accepted at enormous quantities of retail locations worldwide.
“This agreement extends Google Wallet to Visa account holders worldwide”
The agreement sets the stage for Visa-issuing banks worldwide to enable Visa account holders to feature their credit, debit and prepaid accounts to Google Wallet – a mobile application that turns a sensible phone right into a digital wallet. That’s the newest effort by Visa and Google to simplify the patron shopping experience by enabling them to make mobile payments using their cell phones.
“Mobile technology is transforming how people pay for goods and services,” said Jim McCarthy, global head of product, Visa Inc. “This agreement builds on Visa’s means of enabling consumers to make mobile payments with whatever device they choose using the trusted accounts they have already got.”
“This agreement extends Google Wallet to Visa account holders worldwide,” said Stephanie Tilenius, vice chairman of Commerce and Payments at Google. “This can be a crucial step towards realizing our shared vision for the way forward for mobile commerce – person who creates a rich shopping experience for consumers and merchants alike.”
Today’s news furthers Visa’s progress in making its products available as a payment option in any digital wallet. This includes Visa’s own digital wallet announced earlier this year that is designed to produce consumers with “click-to-buy” payment functionality and access to their Visa and non-Visa accounts using an individual computer or smart phone, to make purchases online and at retail locations.
Google Wallet is designed to enable an open commerce ecosystem enabling consumers to hold payment cards, offers, loyalty and gift cards — and finally far more. Google could also be working with top retail brands to create a brand new mobile shopping experience.
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