OnLive’s cloud rolls around the pond, UK gamers now welcome

Play top-tier games on demand from Internet-connected TVs, PCs, Macs and tablets

Free membership, free demos, exclusive massive spectating, Facebook integration and more

BT launches its partnership with OnLive and an exclusive promotion for broadband customers

OnLive announces strategic partnership with GAME Group plc for both retail and digital service offerings

First OnLive game just £1 at onlive.co.uk in special launch promotion!

FREE OnLive Game Systems at Eurogamer Expo!

London-22 September 2011 – OnLive, the pioneer of cloud gaming, launches its breakthrough on-demand game service today on the 2011 Eurogamer Expo in London, bringing amazing new gameplay experiences to the united kingdom. Gamers around the UK can subscribe to free at www.onlive.co.uk and instantly play about 150 top-tier games via almost any broadband Internet connection on their HDTV, PC or Mac®, and shortly on iPad® and Android® tablets.

BT is the primary internet merchant inside the UK to give cloud-based gaming to customers through its exclusive partnership with OnLive. BT is the UK’s leading high-speed, low latency broadband provider with relationships with 11 million households. To mark the launch, BT is giving its 5 million broadband customers three months free access to 100+ games when customers check in at: www.bt.com/onlive. OnLive traffic can not count towards BT broadband customers usage allowances until the brand new Year, despite their broadband option. BT looks forward to announcing more exciting initiatives with OnLive inside the near future.

OnLive is delighted to announce a strategic launch partnership with GAME Group plc (“GAME”), UK’s leading videogame retailer. Because the first games retailer on this planet to become a strategic launch partner for OnLive, GAME will introduce the OnLive® Game Service to millions of consumers within the UK and finally across Europe and elsewhere, starting with GAME’s ecommerce sites game.co.uk and gamestation.co.uk later this year. The OnLive Game System, OnLive Universal Wireless Controller and OnLive Game Service digital offerings will then be extended in the course of the Group’s 615 UK stores and integrated with the Group’s popular loyalty schemes, the sport Reward Card and gamestation Elite card.

OnLive is a revolutionary new concept in games, instantly delivering the newest high-end games on demand during the Internet to virtually any device, irrespective of its performance capabilities, with the simplicity of streaming video. No console, no high-end computer, no discs, no huge downloads. Plus unprecedented community features like massive spectating, Facebook integration, Brag Clip® videos and spectating voice chat, both in the course of the UK and around the Atlantic.

“OnLive is quite excited to bring instant-play, on-demand cloud gaming to the united kingdom,” said Steve Perlman, OnLive Founder and CEO. “OnLive is a wholly new way of experiencing top-tier games, anywhere, anytime and on virtually any connected device, whether TV, PC, Mac or tablet, with awesome cloud-powered features and community unlike anything you have ever seen before. UK gamers, welcome to OnLive!”

A flurry of UK launch promotions* are in store for brand spanking new UK OnLive members:

* First-time OnLive purchasers can get their first OnLive PlayPass Game for just £1, a £39.99 value
* BT broadband customers can get 100+ PlayPack Games without spending a dime for three months as well as the OnLive PlayPass £1 game offer, a £20.97 value
* Eurogamer Expo attendees can get a FREE OnLive Game System (while supplies last), a £69.99 value

*Promotions subject to terms, conditions and limitations

Be the primary to take a look at the most recent games through OnLive, with new titles typically released an identical second they’re available on consoles and PC: no disc to buy, no download and no update to attend for. Just click and play. You can find top-tier games from over 50 publishers in every genre, like Deus Ex: Human Revolution, DiRT 3, Homefront, F.E.A.R. 3, Assassin’s Creed: Brotherhood and LEGO Harry Potter: Years 1-4. Play single player or multiplayer with lots of voice chat modes. Rack up achievements and snap Brag Clip videos of your greatest (or most hilarious) moments and automatically post videos and notifications in your Facebook wall. Spectate (and chat with) thousands of players live through the world. And, with web-accessible parental controls, parents can decide exactly what games are okay for his or her kids to play-or perhaps watch their kids play from a remote computer or tablet and chat with them. OnLive is not only great games on demand. OnLive is a colourful, live gamer community from kids to adults.

“We’re excited to bring an unbelievable range of social features to the united kingdom which are unique to the OnLive world,” said John Spinale, OnLive VP of Games and Media, “OnLive UK gamers will immediately find themselves immersed in OnLive’s international massive spectating and voice chat community, which adds an unprecedented dimension to the gaming experience.”

OnLive membership is free at onlive.co.uk, with free demos and free social features. New-release games can be bought individually at competitive prices starting at £1.99, or members can join OnLive’s 100+ game (and growing) PlayPack Bundle program for just £6.99 a month, featuring recent multiplayer games like F.E.A.R. 3, Homefront and Borderlands in addition to top classic and indie games like Batman: Arkham Asylum, Saints Row 2, Deus Ex: Game of the Year Edition and World of Goo.

For a limited time only, new OnLive UK members should purchase their first individual OnLive game for just £1. OnLive can be delighted to announce that BT, OnLive’s preferred broadband partner, could be offering three months of the OnLive 100+ Game PlayPack FREE to BT broadband and BT Infinity customers.

Come see OnLive at Eurogamer Expo at Earl’s Court, and get a FREE OnLive Game System, while supplies last. Attempt great new games coming soon to OnLive, including Warner Bros.’ Lord of the Rings: War within the North, and check out out OnLive games on tablets, both with touch and with OnLive’s soon-to-be-released Universal Wireless Controller.

OnLive is accessible through www.onlive.co.uk on virtually every PC and Mac through an easy browser download, on HDTVs via the OnLive Game System, and shortly on iPad and Android tablets. OnLive games can be found across all devices with out additional charge, so your games are available in where you’re, on whatever device is to hand.

Discover more at www.onlive.co.uk and spot the accompanying list of recent and upcoming OnLive games.

About OnLive
OnLive is the pioneer of on-demand, instant-play game services, delivering real-time interactive experiences and rich media in the course of the Internet. With groundbreaking video compression technology, OnLive harnesses cloud computing to offer the ability and intelligence had to instantly deliver the most recent, premium game titles to any HDTV via the OnLive Game System or nearly any PC and Mac® via a small browser download. The OnLive Viewer app is accessible for the iPad and Android tablets and playable versions could be available soon. OnLive is supplied in North America and the united kingdom and may be expanding into more of Europe later this year. OnLive technology is backed by hundreds of patents and patents pending. The corporate is headquartered in Palo Alto, California. OnLive investors include Warner Bros., Autodesk, Maverick Capital, AT&T, British Telecommunications (BT), The Belgacom Group, HTC and Juniper Networks. Additional info is on the market at www.onlive.com and www.onlive.co.uk.

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OnLive and Brag Clip are registered trademarks of OnLive, Inc. All other trademarks are the valuables in their respective owners.