The medium is the message. That’s really all you want to find out about this junk food marketing . Integrated ad agency RedPepper , which prides itself on communication via “human-centered, highly-spreadable ‘things’,” assembled a bunch of stoners employees to respond to the age-old question: can cookies convey QR codes ? No, never pondered that ultimate mystery before? Well, bust out the smartphone and get to scanning this selection of 441 black and gold Oreos for the reply. We can’t ruin the URL-directing surprise for you, but prepare to be minorly underwhelmed — it isn’t just like the company’s heralding the return of glorious trans fat. Curiosity piqued? Then head past the break for the how’d they do this? hyper-speed video and its Daft Punk backing track. (Disclaimer: No cookies were harmed inside the filming of this project, only consumed.)
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