Sprint’s unlimited data plans aren’t going anywhere, CTO confirms

Sprint might have plenty of changes in store for its upcoming ” strategy update ,” however it seems like one crucial policy will remain in place — unlimited data plans. Chatting with reporters at Mobilize in San Francisco yesterday, company CTO Stephen Bye confirmed that although competitors like Verizon and AT&T are phasing out their unlimited plans, Sprint remains committed to providing its customers with infinite data. Doing so won’t come without costs, since, as Bye explained, not all unlimited subscribers eat up an identical quantity of knowledge. However the exec stated that these efforts are counterbalanced by the relative simplicity of managing unlimited schemes, and do not seem quite as prohibitive compared to the hidden customer service costs involved with more complex, tiered plans. Yet despite all this optimism, Sprint seems fully aware that some major expenses are at the horizon, especially with a revamped 4G LTE network within the pipeline and, perhaps, with the iPhone 5 at the way . “Is there pressure? Yeah,” Bye acknowledged. “There is a challenge for all engineers to work on how we get the price structure down.” Bye went directly to reiterate, however, that although a brand new data network may attract new investors, it’s ultimately Sprint’s unique data plans that may keep its customer base intact.

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This post is tagged: customer base, customer support costs, infinite data, relative simplicity, san francisco