Oh, iFaithful, your newest Apple phone(s) are just an afternoon away . That is much more reason to hunker down into this latest chunk of pre-announcement gossip. In keeping with information obtained by the Wall Street Journal, Sprint’s betting the farm on a 30 million-plus order of next-generation iPhones to place it on an excellent battle ground with heavyweight rivals AT&T and Verizon. The price of this loss-absorbing gamble? That will be about $20 billion, with the Hesse-led co. subsidizing the $500 cost of every handset. For the third place operator it’s matter of do-or-die, as there really isn’t an alternative choice to the critically-praised, Jony Ive-designed handset that activate this smartphone race. Hesse’s purported admission to the company’s board that customer churn is directly associated with its iPhone omission only serves to underscore the uncomfortable plight his company faces. It is still seen if Sprint can convert its base of 52 million subscribers (mostly pre-paid) into the contracted customers it must stay financially afloat. While an iPhone on Sprint certainly seems a given, it’s unclear whether this next device will select a WiMAX or LTE radio .
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