It is not TV: it’s Nottv, Japan’s new Smartphone-only TV station

Japanese mobile users hankering after short bursts of original video will soon gain access to Nottv, a platform designed to capitalize at the nation’s love of smartphones in addition to its now empty analog TV frequencies. The service is different to Japan’s other smartphone-TV network, One-Seg , which just relays terrestrial broadcasts in your mobile device — not least since it enables you to share snarky ripostes after watching a clip. It’s backed by the country’s major channels in addition to NTT DoCoMo and it just needs the heavy rubber stamp of governmental approval before you can begin removing condensed editions of Takeshi’s Castle from April 2012.