In the event that your work environment contains coworkers constantly yelling “venti half-caf red eye” around the “office,” then you are going to be pleased to grasp that Starbucks has made it faster and easier to get online. By extending its free one-click two-click WiFi service to 650 stores within the UK, over caffeinated Brits will now be capable to access gratis internet with no need to join a Starbucks Rewards card — a former requirement at the coffee conglomerate’s BT Openzone network. Now, if lets only discover a chair…
Two million customers every week to learn from free high speed Wi-Fi
London, October 7 2011 – Starbucks has announced the launch of 1 click, free high-speed Wi-Fi access for all its customers within the UK. Customers with Wi-Fi enabled laptops, tablets and cellphones now have unlimited Internet access to surf the net and attach with social networks at over 650 company-owned stores around the country.
The move implies that customers not need to be members of the Starbucks Rewards programme to access free Wi-Fi, and is an instantaneous response to customers who were soliciting for a simplified service. The brand new, unlimited Wi-Fi offering includes a one-click entry point, so a username or password may not be required.
The initiative reflects a broader move by Starbucks to arrange for the London 2012 Olympic and Paralympic Games. The challenge of greatly increased footfall and assorted international visiting customers is being met head on by the corporate. This incorporates a suite of store redesigns and openings, including in Westfield Stratford last month, and moves enabling customers to exploit Starbucks as a spot to work and attach with friends.
Starbucks will continue to work with BT Openzone as its Wi-Fi provider, a relationship that’s been in place since 2009 when free Wi-Fi for Starbucks Reward customers was launched. BT Total Broadband customers can download the handy BT FON app to their mobile devices, to map and fix to their nearest Starbucks.
Brian Waring, vp Marketing & Category for Starbucks UK & Ireland said: “Our customers told us that they liked our free Wi-Fi, but they wanted it to be easier and faster to access. Starbucks is a spot to take day trip, but it is usually a social and digital hub and customers now expect with a purpose to connect to friends and family, find entertainment or maybe run their businesses from our stores. This summer the united kingdom may have millions of holiday makers from all over the world for London 2012 and they will be ready to stay in contact with a single click in Starbucks. This can be among the many ways we’re on the point of welcome them.”
Chris Bruce, CEO, BT Openzone said: “The united kingdom is the foremost exciting place on the planet within the run up the London 2012 Olympic and Paralympic Games. Starbucks is supporting small and medium businesses, commuters and visitors with free Wi-Fi, permitting them to work, send photos, videos and emails to share within the buzz.”
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