Ever heard of an UltraTechnologist before? Yeah, neither have we, but a collection of these imaginatively monikered folks have banded their engineering and design skills together to update the shopping experience . Issued from their Teamlab art collective, a batch of RFID-embedded hangers were put to the interactive test at Vanquish, a men’s store in Japan’s uber fashionable Shibuya district. So, how do these newfangled clothes hangers work? Garments lifted off the rack by a curious customer send a signal to a close-by screen that’ll display a back and front preview of the chosen outfit — suited to an impossibly chiseled model’s body, obviously. The Teamlab hangers will also be used to govern a shop’s booming soundtrack and lighting, although we imagine which may get quite messy. So, in case you count yourself amongst the claustrophobes that cannot handle those encroaching dressing room walls or in case you simply take your style cues from photoshopped images of perfection then, hey — this tech’s for you.
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