With regards to sports gadgets, runners appear to get all of the good things: the Nike+ , the Motoactv or even the FitBit . For the complete footballers, basketball players and aspiring tennis stars obtainable, Adidas is spreading the affection with the introduction of its miCoach Speed_Cell — a $69.99 device that measures motion and function in every direction whether you’re into tackling, serving or shooting. The gadget fits at the bottom side of compatible shoes to capture seven hours of stats including average and max speed, selection of sprints, distance at high intensity levels, steps and strides. The best part? Your own bests will transfer wirelessly to a smartphone, tablet, PC or Mac for post-practice critique, Sports Center style. The soccer-centric company has already released a compatible pair of cleats and has plans to place out more miCoach-friendly footwear, in addition a chain of sport-specific apps allowing athletes to virtually monitor their performance. Jump, skip or dribble over to the PR after the break for the entire deets.
“Understanding individual performance data is likely one of the best how you can improve your game,” said Mark Verstegen, founder and president of Athletes’ Performance. “For the primary time, amateur athletes could have access to the performance tracking and analysis technology available to professional athletes.”
The miCoach SPEED_CELL is designed to watch, evaluate and increase performance of athletes across multiple sports including soccer, football, basketball, tennis and running. The miCoach SPEED_CELL sits inside a specially designed cavity inside the outsole of adidas footwear to work seamlessly with the athlete’s equipment.
With the miCoach SPEED_CELL, athletes of each level might be capable of track their unique stats including average speed, maximum speed, choice of sprints, distance at high intensity levels, steps and stride during play. The on-board memory then stores seven hours of an athlete’s metrics and wirelessly transmits the on-field performance data to their smartphone, tablet, PC or MAC.
“We’re entering a thrilling new stage of development for miCoach technology,” said Christian DiBenedetto, senior innovation director, adidas Innovation Team (aIT). “miCoach has cemented adidas’ position as an innovator inside the use of information in sport to make athletes faster and the introduction of miCoach SPEED_CELL further demonstrates our passion to assist athlete’s continually enhance their performance.”
While available in select adidas trainers since 2009, the adizero F50 is the primary soccer cleat available with the original cavity within the outsole. adidas can even introduce a whole range of miCoach SPEED_CELL compatible footwear for basketball, football and tennis later this year and throughout 2012.
Along side the launch of the miCoach SPEED_CELL, adidas will introduce a sequence of apps beginning with miCoach Soccer and miCoach Running on December 1, 2011, followed by other sport specific apps for basketball, tennis and football in 2012. Athletes might be capable of wirelessly upload SPEED_CELL data into the app and notice their real-world performance reminiscent of top speed and variety of sprints power up their customized in-game avatar. This creates a unbroken integration of virtual and physical challenges never seen before within the mobile gaming and sports monitoring space.
Once miCoach SPEED_CELL stats are uploaded to an athlete’s smartphone, tablet or miCoach.com, they may be able to share on Facebook and notice how they stack up of their city, county, state, nationally and compare their stats to star athletes including Lionel Messi of FC Barcelona. Athletes may also create personalized coaching programs designed specifically for his or her training needs on micoach.com.
miCoach SPEED_CELL would be available for smartphone, tablet, PC or MAC on December 1 for $69.99 at adidas Sport Performance stores, soccer and running specialty stores and www.shopadidas.com.
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