Rdio gets rechristened ‘Oi Rdio’ while vacationing in Brazil, has plans to go to Germany and Australia

Are you a resident of Brazil and love streaming music? Have a seat, as Rdio’s packed its bags and is headed for a bit of séjour at the South American continent. Launching later this week, the service would be functionally rather like its US and Canadian counterparts, except it’ll lose gratis ad-free streaming and get a reputation change to “Oi Rdio.” That joint word-mark is the results of a partnership with Brazil’s largest telco, Oi, which should give the service headway with the former’s 70+ million subscribers. But it’s just an awareness ploy, as non-Oi subscribers can still partake in your entire fun. Unlimited monthly access to the 12 million tunes on offer starts at $R8.99 (about $5) for web, or $R14.90 (about $8.50) for those seeking offline-capable admittance on their mobiles . It is all portion of a global expansion, because the service plans to go to Australia and Germany in early 2012. Spotify’s passport is plumper, but hey — you gotta start somewhere.

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This post is tagged: canadian counterparts, international expansion, million subscribers, partnership, south american continent, streaming music