Amazon’s home page has a brand new message for Prime members from CEO Jeff Bezos, indicating that their membership plan has a brand new bonus: free books. The Kindle Owners Lending Library service offers as much as one book monthly from a range of thousands of titles, including “over 100 current and previous Ny Times Bestsellers” without a due dates. That’s on top of the free two-day shipping and access to TV shows and films through Prime Instant Video, tying the platform lock-in a touch tighter between what has become an awfully compelling subscription and its hardware (you’ll need a Kindle device, from what we’re reading the apps won’t work), including the approaching Kindle Fire. Take a look at the click release after the break for a couple of more details.
..developing
[Thanks, Straton & Abbas]
With an Amazon Prime membership, Kindle owners can now pick from thousands of books to borrow without cost — including over 100 current and previous Big apple Times Bestsellers — as frequently as a book a month, and not using a due dates
SEATTLE, Nov 02, 2011 (BUSINESS WIRE) — –Books may well be borrowed and browse on all Kindle E Ink devices and Kindle Fire
Today, Amazon.com, Inc. announced the launch of the Kindle Owners’ Lending Library. With an Amazon Prime membership, Kindle owners can now pick from thousands of books to borrow without cost — including over 100 current and previous Big apple Times Bestsellers — as frequently as a book a month, with out a due dates. No other e-reader or ebookstore offers this sort of service. With an annual Prime membership, the Kindle Owners’ Lending Library is included at no additional cost. Millions of Prime members enjoy free two-day shipping, unlimited streaming of nearly 13,000 movies and television shows, and now thousands of books to borrow free of charge with a Kindle.
“Owning a Kindle just got even better. Today, we’re introducing a brand new Prime benefit built for Kindle: The Kindle Owners’ Lending Library,” said Jeff Bezos, Amazon.com Founder and CEO. “Prime Members now have exclusive access to a large library of books to read on any Kindle device at no additional cost and with out due dates.”
The Kindle Owners’ Lending Library offers access to a wide selection of categories and genres in fiction and non-fiction, and includes popular titles inclusive of Moneyball: The Art of Winning an Unfair Game, The massive Short and Liars’ Poker by Michael Lewis, The Hunger Games trilogy by Suzanne Collins, and Water for Elephants by Sara Gruen –plus award-winning books resembling The Finkler Question and Guns, Germs, and Steel, memoirs resembling Anthony Bourdain’s Kitchen Confidential , and motivational books just like the 7 Habits of Powerful People. Just as with all other Kindle book, your notes, highlights and bookmarks in borrowed books may be saved, so you might have them later if you buy or re-borrow the book. Books are borrowed from a Kindle device, and customers may have one book out at a time. When customers desire to borrow a brand new book, any borrowed book can easily be returned right from their device.
Titles within the Kindle Owners’ Lending Library come from a variety of publishers under a lot of terms. For nearly all of titles, Amazon has reached agreement with publishers to incorporate titles for a set fee. Occasionally, Amazon is purchasing a title whenever that’s borrowed by a reader under standard wholesale terms as a no-risk trial to illustrate to publishers the incremental growth and revenue opportunity that this new service presents.
“The Kindle Owners’ Lending Library is a brilliant new benefit for Kindle owners and a completely new growth opportunity for authors and publishers,” said Russ Grandinetti, Vice chairman, Kindle Content. “With the expansion in Prime membership and the new addition of Prime Instant Video, we’ve been ready to broaden our relations with movie and television studios corresponding to CBS, Fox, and NBCUniversal and significantly increase their revenue. We’re excited to expand that investment to books — with this launch, we think three immediate results: Kindle owners will read much more, publisher revenues will grow, and authors will see larger royalty checks.”
“We’re excited to provide titles from our ebook ‘Chapters’ series, which covers many of the world’s most appropriate destinations, to members of Kindle Owners’ Lending Library,” says John Boris, EVP Lonely Planet. “Our ebooks have done incredibly well on Kindle and this can be a wonderful means to showcase our travel expertise to a good broader audience.”
“We’re considering any program that helps readers discover our authors and their books,” said David Nussbaum, Chief Executive and Chairman of F+W Media Inc. “We predict this may cause more people reading F+W’s books, and more profit for our authors.”
To be told more concerning the Kindle Owners’ Lending Library, visit www.amazon.com/kindleownerslendinglibrary . To be informed about all the additional benefits included with Amazon Prime, or to begin an Amazon Prime free trial visit www.amazon.com/prime .
SOURCE: Amazon.com, Inc.
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