AT&T renewed its corporate vows with DirecTV yesterday, signing a 3-year contract extension to bring its suite of co-branded satellite TV, broadband and voice services through March 2015. The bundle might be offered around the 22 states where AT&T currently offers residential broadband and voice services — and, in keeping with an organization spokeswoman, where the carrier’s U-verse video service isn’t very yet available. Talking to Broadcasting & Cable, the rep went directly to say that the renewed deal will not be interpreted as a hallmark of ways rapidly the U-verse rollout is progressing, and that its service may eventually be offered alongside DirecTV’s operations — which, as we discovered this week, aren’t doing too bad in any respect. More details could be gleaned from the PR, after the break.
Millions of consumers Continue to Have Access to a Compelling and Exclusive AT&T | DIRECTV Quad-Play Bundle Option
EL SEGUNDO, Calif.–(BUSINESS WIRE)–DIRECTV and AT&T* signed a 3-year extension to their commercial agreement and may continue to supply a co-branded version of DIRECTV’s satellite television service around the 22 states where AT&T offers residential broadband and voice service. This agreement, which have been extended through March 2015, will enable both companies to give millions of shoppers with access to an exclusive quadruple-play bundle of AT&T | DIRECTV service and AT&T broadband, home phone and wireless voice services, in addition to bundled discounts when AT&T | DIRECTV service is combined with qualifying AT&T services.
Through a separate agreement, DIRECTV also sells AT&T broadband services, including AT&T U-verse High Speed Internet, through its sales distribution channels and to existing DIRECTV customers.
“During the last three years DIRECTV and AT&T worked together to deliver a compelling bundled service at an excellent value,” said Paul Guyardo, executive vp and CMO for DIRECTV. “With this new agreement, we’ve an awful lot within the works to expand our partnership.”
“We need all of our customers to be able to receive a whole, integrated bundle of services from us, including TV,” said Jeff Weber, vp of video services, AT&T Mobility and Consumer Markets. “AT&T | DIRECTV service allows us to give customers the most productive entertainment and communication services in areas where U-verse is absolutely not available, including compelling features that enhance their entertainment experience.”
AT&T | DIRECTV service customers have access to numerous DIRECTV programming and services, including:
Access to greater than 170 full-time High Definition (HD) channels.
Exclusive sports programming packages, including NFL SUNDAY TICKET™.
DIRECTV Whole-Home DVR service, where customers can watch shows in a single room and finish watching in another room, in as much as 15 rooms, all in HD with one HD DVR.
As much as 400 of the most recent movie releases, some available months before Netflix® and Redbox®-all in 1080p HD, the similar format as Blu-ray™. Plus instant access to as much as 7,000 VOD shows and flicks at no extra charge.
Superior television service that has received higher customer satisfaction than the leading cable companies for eleven years running based on the 2011 American Customer Satisfaction Index.
*AT&T services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and never by AT&T Inc.
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