Blockbuster Express kiosks hike rental rates to maintain offering new movies

In a continuation of the worst fad ever, it sounds as if NCR’s Blockbuster Express kiosk biz is the the most recent to return down with a case of price hike-itis, following competitors Redbox and Netflix . For sure the cause behind that is the studios, who’re pushing for higher rates on generation movies or delayed windows . The three-2-1 pricing structure it’s been testing kicks in on “Hot Movies” within the first month they’re available (sound familiar ?), renting for $3 the primary night (additional nights are still just $1 each, Blu-ray discs still cost $1 extra the primary night), dropping to $2 after a month after which to $1 after 90 days. Expect the squeeze to be continually and evenly applied in your video rental options so long as Hollywood believes it increases sales .

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This post is tagged: blockbuster, blu ray discs, continuation, first night, new release movies, price hike, rental options