Barnes & Noble makes $199 Nook Color, $99 Nook Simple Touch official

Not that it wasn’t official the instant that Best Buy lopped $50 off of the article, but people with any lingering doubts with reference to Barnes & Noble’s intentions to make the now-dated Nook Color cost competitive with with the Kindle Fire can now consider themselves amongst the believers. The corporate pulled the trigger at today’s Nook event in Big apple, pricing the colour reader-turned-tablet at $199 — a pleasing drop from its introductory price of $249. Also at the price cutting board is the touchscreen Nook — referred to now officially because the Nook Simple Touch — that’s priced at $99, putting it more on-par with the likes of the latest Kindle . And better of all, says Barnes & Noble, “no annoying ads.” Ouch.