Nielsen: Soon-to-be seniors adopting smartphones faster than the other age group

In case your granny recently purchased her first actual smartphone, she’s not alone. In accordance with the newest Q3 figures from Nielsen , Americans between the ages of 55 and 64 are adopting smartphones at a faster rate than another age group. Practically 30 percent of all mobile-equipped, soon-to-be seniors now own a smartphone, marking a five percent hop over Q2 of this year. But they still have a ways to head before catching up with the 25-34-year-old population, 62 percent of which wield an OS-equipped handset — higher than the other age demographic. Overall smartphone penetration stands at 43 percent across US cellphone owners, with Android ( still ) leading the manner with 43 percent of the OS market, and Apple leading all manufacturers, with a 28 percent share. Look at the entire report on the source link below, or head past the break for a more graphic demographic breakdown.