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WiFi Direct and DLNA get friendly, make streaming media somewhat easier

DLNA and WiFi Direct are both pretty sweet technologies on their lonesome but, together, they provide the promise of easy, wireless media streaming without the will for that pesky router middleman. The Digital Living Network Alliance has officially incorporated WiFi Direct into its interoperability guidelines, that means you may soon be streaming movies and music between devices (like your laptop and smartphone) without connecting to a house (or public) network. And do not forget, only one portion of the equation ought to be WiFi Direct certified — so do not be concerned that your aging computer doesn’t support it, so long as your smartphone does you’re golden. Take a look at the PR after the break.

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Wi-Fi CERTIFIED Wi-Fi Direct™ Now Included in DLNA® Interoperability Guidelines

DLNA® and Wi-Fi Direct™ Make It Easier Than Ever for Consumers to attach Devices
WI-FI ALLIANCE LOGO WI-FI ALLIANCE LOGO. (PRNewsFoto/Wi-Fi Alliance) AUSTIN, TX UNITED STATES

PORTLAND, Ore., Nov. 15, 2011 /PRNewswire/ — The Digital Living Network Alliance® (DLNA®) today announced that Wi-Fi CERTIFIED Wi-Fi Direct was incorporated into its Interoperability Guidelines. Wi-Fi Direct is a certification by the Wi-Fi Alliance® for products which are able to device-to-device connections without the presence of a conventional home, office or hotspot network. Through incorporation into the DLNA Interoperability Guidelines, Wi-Fi Direct will expand at the existing Wi-Fi CERTIFIED™ devices supported by DLNA to reinforce wireless connectivity for consumers globally.

(Logo: http://photos.prnewswire.com/prnh/20070516/SFW029LOGO)

“Wi-Fi Direct meets an excellent need for today’s consumers to enjoy seamless product interoperability,” said Nidhish Parikh, chairman and president of DLNA. “DLNA has supported Wi-Fi CERTIFIED devices since 2005 and the inclusion of Wi-Fi Direct in our Interoperability Guidelines is a logical extension of our relationship with the Wi-Fi Alliance. We continue to advance the connected home by providing consumers with new, innovative how to connect and luxuriate in their digital content.”

ABI Research recently examined key market and technology trends for the mixing of home networking capability in mobile devices and expects DLNA Certified® and Wi-Fi CERTIFIED Wi-Fi Direct smartphones to grow strongly through 2016. The firm stated that both should help consumers when connecting devices at home and can bring wireless technology further into the mainstream market.

“Worldwide demand for interoperable, security-protected Wi-Fi® products has grown exponentially in recent times, and the device-to-device usages enabled by Wi-Fi Direct are fundamental to digital home usages for Wi-Fi,” said Edgar Figueroa, CEO of Wi-Fi Alliance. “Wi-Fi continues to adapt and to improve the connected consumer experience. The incorporation of Wi-Fi Direct into the DLNA Interoperability Guidelines will aid the proliferation of Wi-Fi Direct in today’s connected home.”

DLNA and the Wi-Fi Alliance also are jointly distributing a vacation edition Gadget Guide (http://www.nxtbook.com/nxtbooks/wifi/gadgetguide_dlnawfa) which highlights great DLNA Certified® and Wi-Fi CERTIFIED™ gift ideas available today for consumer purchase. The 2011 Wi-Fi® and DLNA® Gadget Guide: Holiday Edition is accessible now.

About DLNA

Members of Digital Living Network Alliance (DLNA) share a vision of an interoperable network of private computers (PC), consumer electronics (CE), mobile devices and repair providers in and beyond the house, enabling a continuing environment for sharing and growing new digital media and content services. Founded in 2003, the crowd established and maintains a platform of interoperability in keeping with open and established industry standards that, when utilized by manufacturers will support the sharing of media through wired or wireless networks. Greater than 200 multi-industry companies from all over the world have joined DLNA, committing the time and resources essential to achieve their vision. DLNA’s Promoter Members include: ACCESS, AT&T, AwoX, Broadcom, CableLabs, Cisco, Comcast, DIRECTV, DTS, Dolby Laboratories, Ericsson, HP, Huawei, Intel, LG, Microsoft, Motorola, Nokia, Panasonic, PROMISE Technology, Qualcomm, Samsung, Sharp, Sony, Technicolor and Verizon. Additional info in regards to the Alliance, its participating companies and membership benefits is accessible at www.dlna.org or find the Alliance on Facebook at www.facebook.com/dlnacertified or on Twitter at @DLNA.

In regards to the Wi-Fi Alliance

The Wi-Fi Alliance is an international non-profit industry association of hundreds of leading companies dedicated to seamless connectivity. With technology development, market building, and regulatory programs, the Wi-Fi Alliance has enabled widespread adoption of Wi-Fi worldwide.

The Wi-Fi CERTIFIED™ program was launched in March 2000. It provides a widely-recognized designation of interoperability and quality and it helps in order for Wi-Fi enabled products deliver the correct user experience. The Wi-Fi Alliance has completed greater than 11,000 product certifications, encouraging the expanded use of Wi-Fi services in new and established markets.

Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access® (WPA), the Wi-Fi CERTIFIED logo, the Wi-Fi logo, the Wi-Fi ZONE logo and the Wi-Fi Protected Setup logo are registered trademarks of the Wi-Fi Alliance. Wi-Fi CERTIFIED™, Wi-Fi Direct™, Wi-Fi Protected Setup™, Wi-Fi Multimedia™, WPA2™ and the Wi-Fi Alliance logo are trademarks of the Wi-Fi Alliance. Additional details at the Wi-Fi Alliance and Wi-Fi CERTIFIED Wi-Fi Direct are located at http://www.wi-fi.org/Wi-Fi_Direct.php. Follow Wi-Fi Alliance on Twitter @wifialliance.

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