AMD’s moving into the DRAM game, isn’t afraid to shoot the surface J

Nov 28th 2011
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AMDs moving into the DRAM game, isnt afraid to shoot the surface J

Don’t you prefer every component on your computer were made by an analogous company? That’s AMD’s thinking behind a variety of desktop DRAM — leaping into bed with VisionTek and Patriot Memory who will build the branded modules to Sunnyvale’s specifications, tweaked for speed with OverDrive tuning tools. One can pick up DIMMs in 2GB, 4GB and 8GB flavors — a low-end “entertainment” model running at 1333MHz and 1600MHz, “performance” edition also at 1600MHz and a Radeon-branded unit a good way to top the family at 1866MHz. The stuff can be available from retailers like Amazon, Fry’s and Best Buy Canada, but we do not know when nor how much it’ll cost to bring this level of branding harmony to the within of your case.

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AMD Memory Brand Introduced for Entertainment, Performance and Enthusiast Desktop Computers

November 28, 2011 — Patriot Memory and VisionTek are the primary partners to bring AMD Memory to market, introducing DDR3 RAM with major retailers throughout North America

AMD (NYSE: AMD) today announced North American retail availability of the 1st AMD Memory branded desktop system memory modules, debuting with partners Patriot Memory LLC and VisionTek Products, LLC. AMD Memory branded products can assist take the guesswork out of DRAM selection, providing a simple and easy experience when searching for the best match for gaming or multimedia PC needs.

As portion of AMD’s development of non-public computer platforms, the corporate has used the AMD OverDrive™ performance optimization tool to check and optimize DRAM at the side of the company’s APUs, CPUs, GPUs and chipset platforms. This unique insight is now helping AMD tune and optimize memory modules for other manufacturers.

“Patriot Memory will bring over twenty years of expertise and expertise into this ecosystem,” said Paul Jones, CEO of Patriot Memory. “Our proven ability to deliver the most effective technology on the best prices may also help pave how to success for this memory line.”

As well as leveraging AMD’s experience in creating graphics, CPUs, APUs and motherboard chipsets, this new product line also enables retailers to round out AMD bundles with memory, helping to make sure a straightforward, confident upgrade experience that places a heavy emphasis on compatibility and stability. Customers should buy a whole package designed to deliver top performance and maximum value.

“AMD was our strategic technology partner for ten years and VisionTek has focused our efforts on bringing their PC upgrade products to the North American market,” said Michael Innes, chief operating officer of VisionTek. “The AMD brand means leading edge technology, in addition uncompromising quality and compatibility for PC users. AMD Memory can assist expand the facility to optimize performance in personal computers of today and tomorrow.” VisionTek may have availability of AMD licensed memory through its strategic North American distribution partner D&H. (www.dandh.com).

This initiative builds on AMD’s history of helping to provide high-quality DDR3 modules to video card add-in-board manufacturers in order to help ensure availability.

“AMD have been supplying and validating memory for AMD Radeon™ graphics cards for several years,” said Matt Skynner, corporate vp and general manager, AMD GPU Division. “In keeping with this experience, adding system memory to our product line was a transparent opportunity for us. This move provides our partners and end-users with a trusted brand synonymous with quality – we will be able to help ensure performance and reliability with AMD Memory.”

AMD Memory is accessible at three different levels – 2GB, 4GB and 8GB sizes – in a number of price points and speeds. The Entertainment category will feature 1333 MHz and 1600 MHz speed RAM, designed for quiet Home Theater PC applications. The Performance version supports accelerate to 1600 MHz with low latency and is derived in matched pairs. Finally, Radeon™ Edition DRAM will run at 1866 MHz, and is tuned, tested and authorized for specific AMD platforms to enable maximum performance at competitive pricing.

AMD is collaborating with memory module makers to create AMD Memory branded products from components qualified to fulfill certain specifications. By testing and certifying the memory components, end-users could be assured of compatibility with AMD platforms. AMD Memory is usually designed to deliver quality and reliability with compatible chipsets and processors from other manufacturers. AMD Memory is coming to major retailers including Amazon.com, Bestbuy.ca, Fry’s, Memory Express, Micro Center, NCIX, Newegg, Tiger Direct, VIP Computers (UK) and others.

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