You’re acquainted with the Entertainment Software Ratings Board (ESRB), right? They’re the lot who help mum and dad be sure that their kiddies only get their grubby mitts on age-appropriate content. Recently, the ESRB’s reach extended into the mobile space , however it seems that Apple and Google aren’t down with the ESRB’s handy dandy ratings system. Despite being invited to the party, the 2 tech behemoths with matching app purchasing portals are quite content with their existing controls, thanks a great deal. Needless to say, the undeniable fact that the ESRB is dependent upon developers to finish an in depth questionnaire rather than reviewing every app itself (not unlike existing Android Market and App Store protocols) may have something to do with Cupertino and Mountain View’s reluctance to leap at the bandwagon. Seems like parents eager to keep their kid’s devices free from inappropriate content should remain vigilant without the ESRB’s help.
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