As you have heard last week, two US malls (the Promenade Temecula in Southern California and Short Pump Town Center in Richmond, Virginia) decided to conduct a bit experiment this holiday shopping season, within which they employed some cellphone-tracking technology in order to learn more about individuals’ shopping patterns. That technology came from Path Intelligence, which has previously outfitted UK malls with the system, and assures those that it only detects cellphone signals, and is unable to assemble phone numbers or other personal data.
Those assurances apparently weren’t enough for US Senator Chuck Schumer, however, who sent letters to both the FTC and the CEO of Path Intelligence, complaining that the tracking was “simply unreasonable,” and that a “shopper don’t have to make a choice from the facility to be involved with family and friends in case of emergency and safeguarding her privacy.” While it’s unclear if it’s in direct response to the Senator’s letter, the corporate that owns both malls has reportedly shut down the tracking systems after just a day of use, even though it isn’t commenting publicly at the matter just yet. Yow will discover Senator Schumer’s full statement on the source link below.
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