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Nikon launches $550 Speedlight SB-910 flash: light-up controls and thermal cut-out protection

what $549.95 gets you inside the camera world? About 90 percent of a T3i . Or, you realize, a flash. Nikon has just outed the precise successor to the Speedlight SB-900, and at over half a grand, it best be packin’ greater than just bright lights. The Speedlight SB-910 touts an enhanced operating system and graphic user interface, and springs equipped with a large zoom range in addition to FX / DX-format identification that optimizes zoom settings in response to the camera body. The company’s also promising better battery life and a bolstered thermal cut-out function — which offers protection against damage to the flash panel and body from overheating during continuous flash use — let alone a much better LCD and the flexibility for use as an on-camera flash, wireless commander or remote. You will get a trio of illumination patterns (standard, center-weighted or even), and it will be shipping here within the US in barely over a fortnight. Here’s hoping it is not too late so as to add a final-minute crush in your wish list.

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THE HOT NIKON SB-910 SPEEDLIGHT HARNESSES POWERFUL FLEXIBILITY AND CONTROL FOR THE REVOLUTIONARY CREATIVE LIGHTING SYSTEM

New Nikon SB-910 Speedlight Offers Advanced Flash Technology and Intelligent Features

MELVILLE, N.Y. (November 29, 2011) – Today, Nikon Inc. announced the addition of a brand new flagship speedlight, the powerful and capable SB-910 speedlight. Building at the versatility of Nikon’s Creative Lighting System (CLS), the SB-910 incorporates an enhanced intuitive operating system and graphic user interface (GUI). The SB-910 speedlight comes equipped with a large zoom range covering the preferred focal lengths in addition to FX/DX-format identification that optimizes zoom settings in keeping with the camera body. This new speedlight also provides more efficient battery usage in addition to an enhanced Thermal Cut-Out function.

“As Nikon’s new flagship speedlight, the SB-910 provides exceptional high performance and flexibility that users have come to price in Nikon’s Creative Lighting System,” said Lisa Osorio, general manager of selling at Nikon Inc. “By addressing the purposes of photographers that work in challenging lighting scenarios, the SB-910 delivers a brand new level of portable lighting functionality, with performance and intelligent features that adapt to a variety of lighting challenges.”

The SB-910 speedlight is designed to give easy operation and menu navigation, with its enhanced operating system featuring illuminated function buttons, a dedicated Menu button with easy access to custom settings and a stronger LCD screen graphic user interface. Whether the unit is used as an on-camera flash, wireless commander or remote, the SB-910 speedlight will provide dependable and consistent flash exposure. Engineered to handle the creative lighting challenges faced by today’s photographers, the SB-910 speedlight includes quick on-demand performance and the power to conform seamlessly to almost any possible lighting scenario.

Additionally, the hot SB-910 features a new Thermal Cut-Out function, which offers protection against damage to the flash panel and body from overheating during continuous flash use. Now, the flash recycling time is automatically delayed if a vital rise in temperature is detected, instead of ceasing operation to give protection to the unit. For added durability, heat-resistance and simplicity-of-use, the SB-910 uses new hard-type color compensation filters for fluorescent and incandescent color temperature balancing. When using these filters, the flash automatically recognizes which filter is getting used and adjusts white balance accordingly at the connected Nikon D-SLR camera. Additionally, the AF-assist illuminator of the SB-910 is compatible with the entire line of AF systems utilized in Nikon D-SLR cameras.

The SB-910 speedlight features three illumination patterns (standard, center-weighted or even) that are designed to compare almost any shooting situation when utilizing the speedlight. The “standard” pattern will cover all conventional, standard flash coverage. The “center-weighted” pattern provides larger guide numbers than other light distribution types on the same focal lengths. This illumination pattern is perfect for subjects equivalent to portraits, where the sunshine falloff on the image edges may be disregarded. When “even” is chosen, the sunshine from the flash will cover a topic from the middle to the perimeters without light falloff. This pattern is applicable for shooting group photographs indoors. For coverage with various lenses, the SB-910 speedlight features a multi-step power zoom range that covers a large 17-200mm angle of view, and will automatically detect Nikon FX and Nikon DX formats to assist select suitable light distribution.

The SB-910 speedlight includes support for Nikon’s advanced wireless TTL operation and may function as a wireless commander with control over three separate groups of speedlights or as a remote speedlight triggered by other SB-910 speedlights, SB-700 speedlights, SU-800 Wireless Commander or the built-in speedlight set to Commander Mode on compatible Nikon D-SLR cameras. The SB-910 includes a high-speed recycling time of roughly 2.5 seconds for full power with NiMH batteries, and approximately 3.0 seconds with AA Alkaline batteries.

Optional water guards would be available for select cameras to guard the relationship between the flash and camera, allowing users to make use of the flash when climatic conditions are lower than ideal. The SJ-4 Color Filter set provides a Warming, Red, Yellow or Blue filter for adding color to the background, foreground or simply to accent the scene. The SB-910 will come equipped with the AS-21 Speedlight Stand, SW-13H Diffusion Dome, SZ-2FL and SZ-2TN hard type Color Compensation Filters and SS-910 soft case.

Price and Availability

Nikon’s new flagship speedlight, the SB-910, may be available in mid-December 2011 for a SRP*of $549.95. For more info, please visit www.nikonusa.com.

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