ComScore: Android continues to boom, RIM and Microsoft decline

Dec 5th 2011
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ComScore: Android continues to boom, RIM and Microsoft decline

Numbers, numbers, numbers. ComScore is back with a couple of more of them, this time covering the mobile market during a 3-month average period ending in October. The consequences aren’t going to shock you: Android not just continues to dominate the market, it’s at the up-and-up. Out of 90 million smartphone users within the US, Android held strong at 46.3 percent (up from 41.9 between May and July). Apple bumped up an entire percentage point, while RIM’s BlackBerry OS took the biggest fall from 21.7 to 17.2 percent. What about Windows Phone? Microsoft’s mobile OS fell slightly from 5.7 to five.4. Moving from mobile platforms to OEMs, Samsung was still the highest vendor at 25.5 percent, though it didn’t grow or diminish that number. Rounding out the head five was LG (20.6 percent), Motorola (13.6), Apple (10.8) and RIM (6.6). If more numbers are what you crave, take a look at the complete press release — in addition to another chart — after the break.

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RESTON, Va., Dec. 2, 2011 PRNewswire/ — comScore, Inc., a pace-setter in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends inside the U.S. cell phone industry in the course of the three month average period ending October 2011. The study surveyed greater than 30,000 U.S. mobile subscribers and located Samsung to be the highest handset manufacturer overall with 25.5 percent market share. Google Android continued to realize ground within the smartphone market reaching 46.3 percent market share.

OEM Market Share
For the 3-month average period ending in October, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked because the top OEM with 25.5 percent of U.S. mobile subscribers, followed by LG with 20.6 percent share and Motorola with 13.6 percent share. Apple strengthened its position at #4 with 10.8 percent share of mobile subscribers (up 1.3 percentage points), while RIM rounded out the pinnacle five with 6.6 percent share.

Smartphone Platform Market Share
90 million people within the U.S. owned smartphones through the three months ending in October, up 10 percent from the preceding three month period. Google Android ranked because the top smartphone platform with 46.3 percent market share, up 4.4 percentage points from the prior three-month period. Apple maintained its #2 position, growing 1.0 percentage point to twenty-eight.1 percent of the smartphone market. RIM ranked third with 17.2 percent share, followed by Microsoft (5.4 percent) and Symbian (1.6 percent).

Mobile Content Usage
In October, 71.8 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.8 percentage points. Browsers were utilized by 44.0 percent of subscribers (up 2.9 percentage points), while downloaded applications were utilized by 43.8 percent (up 3.2 percentage points). Accessing of social networking sites or blogs increased 2.2 percentage points to 32.3 percent of mobile subscribers. Game-playing was done by 29.2 percent of the mobile audience (up 1.4 percentage points), while 21.2 percent listened to music on their phones (up 0.9 percentage points).

Read more: comScore Reports October 2011 U.S. Mobile Subscriber Market Share – FierceMobileContent http://www.fiercemobilecontent.com/press-releases/comscore-reports-october-2011-us-mobile-subscriber-market-share#ixzz1fgtSH3iJ
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