The consumer Tracker is a kind of devices that does exactly what its name suggests — and a lot more. Developed by Argentina’s Agile Route, this Kinect hack uses an array of warmth sensors and 3D spatial recognition software to trace a consumer’s movements and behaviour within any brick and mortar retail outlet. These data can then be utilized by a shop owner to determine which shelves and items are appealing to customers, effectively adding a Google Analytics -like dimension to their product displays. The system can be able to tracking multiple people instantly, and will even provide feedback on which products consumers actually pull from the shelves. In keeping with the corporate, this kind of analysis may end up in obvious strategic benefits for merchants, while reminding the remainder of us that we’re totally predictable. Test it out in action, after the break.
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