We knew that Panasonic’s mobile division was summoning its strength for a return to the Old World, and eventually we’ve got some detail: it’s aiming to bring an “ultra-slim D-shaped” Android smartphone with a slim bezel, 4.3-inch qHD OLED screen, NFC and a few rugged credentials to Europe in March next year. The manufacturer hopes to apply Europe as a stepping stone to the usa, China and the remainder of Asia, aiming to broaden its range of Android devices and sell at a complete of nine million of them outside of Japan by the tip of March 2016. Read on for the entire PR.
Panasonic will expand its cell phone business into the worldwide market, targeting at nine million units of overseas sales in fiscal year 2016.
Tokyo, Japan – Panasonic announced today that it’s going to expand its smartphone business to the ecu market in March 2012. Jointly, it announced its aim to bring its overseas smartphone sales to nine million units in fiscal year 2016, ending March 31, 2016, using Europe as a stepping stone to the worldwide market.
With the cellular phone market rapidly shifting to smartphone usage worldwide and a gradual growth expected particularly overseas, Panasonic aims to tap into this growth with its first global model smartphone for the ecu market in March 2012.
The major characteristics of the worldwide model are:
1. An ultra-slim D-shaped design for straightforward portability
2. Slim bezel with high viewing quality Quarter HD (QHD) 4.3-inch large organic light emitting diode (OLED) screen
3. Waterproof and dustproof for ease of handling
Using this as a reference model, Panasonic will expand its lineup, aiming at sales of one.5 million smartphones in Europe next fiscal year. Furthermore, in fiscal year 2016, Panasonic targets global sales of 15 million units, including nine million in Europe, Asia, China, and the us and 6 million in Japan (of which five million are smartphones).
The Panasonic Group created the Systems & Communications Company (SNC) in April this year previous to its reorganization scheduled for January 2012 so one can handle services concerning system, network and mobile communications. Within this company, Panasonic will maximize its internal resources, including using an existing factory in Malaysia. Currently, phones for the Japanese market are manufactured during this factory but now a similar factory is additionally scheduled to fabricate the 1st global model as announced.
Panasonic will continue to expand its product lineup and increase sales in a speedy process by thoroughly utilizing the Group’s technological assets and development resources in addition to its production and sales sites all over the world, thereby strengthening development, production, and sales structure and product competitiveness.
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