HP has undergone some big changes during the past year, and it seems additionally it is been considering a slightly drastic change to its identity — one who may or won’t yet be adopted. That’s been revealed by the team at Moving Brands, who began working with HP on an entire redesign of the company’s brand in 2008, and feature now shown off what they’ve arise in an exhaustive case study on their website. On the heart of it’s a new logo, which traces its history to HP’s original 1941 design, but takes on a decidedly more modern appearance; gone are the familiar circle and rounded corners, and in are some sharp lines and difficult edges. In keeping with Moving Brands, the goal was to make the emblem “digitally native, context-aware and ever evolving,” with the lines inside the logo itself echoing the similar 13 degree angle of the unique while also “recalling the forward slash utilized in programming.” Just what would this new HP appear like? You will get a great idea of that on the source link below — we’ve also included a small taste after the break, including two of Moving Brands’ videos.
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