Go ahead and take that vacation or even it slow to celebrate because Espoo’s ushering within the new year with the stateside bow of its Lumia 710. This lower-hanging Mango phone, which we first met at Nokia World , has already begun rolling out to markets worldwide in recent weeks and, now, is poised to go into the U.S. brandishing a Magenta banner and $49 on two-year contract price. That’s right, T-Mobile has snatched up exclusive rights to the three.7-incher, that is mostly unchanged from its initial unbranded incarnation, with an identical 800 x 480 ClearBlack LCD display, 1.4GHz Qualcomm Snapdragon processor, 512MB RAM, 8GB of storage, 5 megapixel rear camera with single LED flash, WiFi and Bluetooth on board. Naturally, both parties have loaded the device up with a good share of pre-installed apps like Drive, MS Office, ESPN, T-Mobile TV and Netflix, but you do not have to let that clutter up your clean live-tiled look — it is all uninstallable. The mid-range handset also runs along the operator’s HSPA+ 14.4Mbps network, so you’re in store for some heady “4G” speeds in case you choose to make the leap this January 11th when it hits stores. Head on past the break for the official presser.
Nokia and T-Mobile deliver a number one entry-level Windows Phone experience to the nearly 150 million Americans still to make the transition to smartphones.
BELLEVUE, Wash., and SUNNYVALE, Calif. – Dec. 14, 2011 – T-Mobile USA, Inc. and Nokia today announced the impending availability of the Nokia Lumia 710, the primary Windows Phone from Nokia within the United states of america. Targeted on the nearly 150 million Americans who haven’t purchased their first smartphones, the 4G-capable Nokia Lumia 710 delivers high-performance hardware, Nokia’s best social and Internet experience, and access to popular smartphone applications and services from Windows Phone Marketplace.
Running on America’s Largest 4G Network™, the Nokia Lumia 710 benefits from the original people-first approach of Windows Phone, bringing together all interactions with friends and family in People Hub. The Nokia Lumia 710 also provides one-click access to popular services, consisting of Netflix, T-Mobile TV with mobile HD1 and a number one mobile Web experience with Internet Explorer® Mobile, Bing™ Search with voice activation and native Scout for locally relevant search results. The smartphone also brings access to signature Nokia experiences, reminiscent of Nokia Drive for voice-guided, turn-by-turn navigation and ESPN for exclusive sports content.
“We’re excited to team with Nokia in bringing its first Windows Phone to the U.S. with the elegantly designed Nokia Lumia 710,” said Cole Brodman, chief marketing officer, T-Mobile USA. “Windows Phone offers a compelling mobile OS choice for those who need a smartphone built around them, their friends and family. We think it to play a more prominent role in our lineup and marketing efforts in 2012.”
Today, everyone is increasingly upgrading to smartphones, and a lot of are doing so for the primary time. In line with the NPD Group, U.S. smartphone sales reached 59 percent within the third quarter 2011, a rise of 13 percent since third quarter 2010. With an increasing demand for smartphones, the Nokia Lumia 710 offers a compelling experience geared toward addressing the desires of the nearly 150 million people within the U.S. who’ve yet to upgrade to their first smartphones.
“Our research shows nearly everybody within the U.S. wants a smartphone, but many believe they can not afford it,” Brodman said. “That’s where T-Mobile shines. Our Unlimited Value and Monthly4G plans make it cheaper than ever to step as much as mobile data on our 4G network.”
“The Nokia Lumia 710 is the most effective first-time smartphone: a well-designed product that delivers essentially the mostsome of the most compelling Windows Phone experience in its funds and with access to great content and thousands of applications,” said Chris Weber, president, Nokia Americas. “That is the ideal first Nokia Lumia experience and the beginning of our re-entry into the U.S. smartphone market.”
Available in a black or white finish, the Nokia Lumia 710 incorporates a 3.7-inch ClearBlack WVGA scratch-resistant display for outstanding outdoor viewing and a Qualcomm 1.4 GHz Snapdragon™ processor providing speedy access to entertainment and knowledge on-the-go. It also includes a 5-megapixel camera with Nokia’s leading camera technology, enabling people to take pictures in almost any light condition and share on social networks in seconds. With the main integrated work-life solution of any mobile platform via the Windows Phone Office Hub and an interactive mobile gaming experience via Xbox LIVE®, the Nokia Lumia 710 is the entire all-round first-time smartphone experience.
Availability
The Nokia Lumia 710 is predicted to be available at T-Mobile retail stores, select dealers and retailers nationwide, and online at http://www.t-mobile.com starting Jan. 11. The Nokia Lumia 710 is anticipated to price $49.99 after a $50 mail-in-rebate card, with a two-year service agreement and qualifying Classic voice and information plan. For more info, visit http://www.t-mobile.com/lumia.
For additional info on T-Mobile’s Unlimited Value and Monthly4G plans, see: http://family.t-mobile.com/phone-plans.
1 Mobile HD TV can deliver somewhat rate of 800kbps and 16:9 resolution; the bit rate and determination you experience will vary in response to many factors, e.g., programming, network connection and device.
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