Sprint, NBA strike multi-year partnership, celebrate with a brand new Android app

Dec 15th 2011
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NBA Commissioner David Stern is all smiles nowadays. Why? Since the most pointless labor dispute in human history has finally interested in an in depth, and Chris Paul isn’t a Laker. He should also be elated over a brand new deal the NBA has just signed with Sprint , which replaces T-Mobile because the Official Wireless Service Partner of the NBA — a phrase that can likely be repeated ad nauseam during each halftime report this season. Under the promoting partnership, announced on Wednesday, Sprint will launch its own “Sprint NBA Mobile” Android app, giving subscribers access to highlights, stats and the newest news on why Chris Paul isn’t a Laker. In step with All Things D, an iOS version continues to be within the works, though it remains unclear whether it’s going to sport the identical features as its Android counterpart. Sprint says the app have to be available in time for the NBA’s December 25th season opener, which won’t feature Chris Paul, because Chris Paul isn’t a Laker. The terms of the deal weren’t disclosed, but All Things D reports that it’s valued somewhere “within the millions” — which can help shore up many of the revenue the NBA will lose in potential Chris Paul jersey sales, because Chris Paul isn’t a Laker.

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Sprint and NBA Take part Comprehensive Multiyear Marketing Partnership

NBA’s New Official Wireless Service Partner to present the foremost Comprehensive App available on the market for NBA Fans to Follow Their Favorite Teams and Players

Sprint to Debut Campaign “Welcome to the NBA Without Limits” to advertise Everything Data Plans to NBA Fans

LONG ISLAND & OVERLAND PARK, Kan. (BUSINESS WIRE), December 14, 2011 – The National Basketball Association (NBA) and Sprint (NYSE: S) today announced a comprehensive multiyear marketing partnership that would make Sprint the Official Wireless Service Partner of the NBA.

As portion of the partnership Sprint will reach the broad and passionate fan base of the NBA through a big range of assets, including marquee league events, television and digital exposure, and customised NBA mobile content for its customers.

A key section of the Sprint – NBA partnership is the construction of a brand new custom app called “Sprint NBA Mobile” that allows you to be the foremost comprehensive app available on the market for NBA fans. The app will include access to in-game and post-game video highlights, news, scores, stats, live home and away radio broadcasts, as well as providing direct access to live ESPN NBA Games via Sprint TV’s ESPN Channel. “Sprint NBA Mobile” could be available on Android phones exclusively to Sprint customers by the end-off of the season and may be offered at no additional cost with unlimited usage with an Everything Data Plan. The “Sprint NBA Mobile” app may also be updated with additional elements within the process the season.

“Only Sprint delivers the NBA without limits to fans with truly unlimited plans, so fans can watch and hear live games from their phones or check scores and stats up to they would like without worry,” said Dan Hesse, Sprint CEO.

“NBA fans are leading an increasingly mobile lifestyle, which makes Sprint a terrific partner to assist them connect to our game at anytime, from anywhere,” said NBA Commissioner David Stern. “We glance forward to working with Sprint to give fans unlimited access to the NBA, beginning with the launch of the brand new, jointly developed Sprint NBA Mobile application.”

Fans trying to get much more NBA live action can be ready to purchase NBA LEAGUE PASS MOBILE throughout the Sprint NBA Mobile app at an exclusive 20 percent discount off the subscription fee for Sprint customers only. NBA LEAGUE PASS MOBILE will offer as much as 40 out-of-market games a week.

Sprint can even unveil a campaign to support the partnership with broadcast and digital elements that show how Sprint’s Unlimited data plan provides its customers access to the NBA throughout the Sprint NBA Mobile app.

Sprint will function the presenting partner of digital promotion for Christmas Day games and also will be the presenting partner of the NBA All-Star Balloting program, which permits fans globally to vote to establish the starters for the NBA All-Star Game. It would even be the title partner of the NBA All-Star Celebrity Game and the NBA All-Star Pre-Game Concert, held before the NBA All-Star Game. Sprint can be an associate partner of NBA All-Star Jam Session, and the presenting partner of the NBA All-Star E-Recycling event, an electronic waste collection and recycling event. As well as Sprint’s involvement with NBA All-Star activities, it’s going to even be an associate partner of the NBA Draft and the presenting partner of NBA Green Week.

As portion of this partnership, Boost Mobile recently became the primary marquee partner of the WNBA and the league’s Official Wireless Service Partner. Because the marquee partner of the WNBA, Boost Mobile is the league’s most prominent marketing partner and is tied closely to the WNBA brand on a countrywide level. Beginning in the midst of last season and continuing throughout the remainder of the partnership, the Boost Mobile brand is prominently featured at the front of the sport jerseys during the league, marking the primary time the WNBA has had a league partner with jersey branding with multiple WNBA teams in the course of the season aside from adidas, the league’s official outfitter.

Boost Mobile can also be now the Official Wireless Service Partner for the NBA D-League. Boost Mobile this year was the presenting partner of the Boost Mobile NBA D-League National Tryouts, which occurred in Chicago, Louisville, and L. a.. a complete of 18 players, out of several hundred who had participated within the Boost Mobile NBA D-League National Tryouts, were then selected within the NBA D-League Draft Powered by Cisco in November.

For additional info concerning the Sprint – NBA partnership visit www.sprint.com/nba.

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