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AMD announces next-gen Radeon HD 7970 for $549, says it ‘soundly beats’ rivals

A fresh contender on your blow-out 2012 Olympic gaming rig: AMD’s first 28nm GPU, the Radeon HD 7970. It’s scheduled to reach on January 9th, priced at $549 — nearly $200 greater than its direct ancestor, the 6970 . On the other hand, this newcomer packs some supremely athletic specs, including a 925MHz engine clock that may be readily OC’d to at least one.1GHz, 2,048 stream processors and an uncommonly muscular 384-bit memory bus serving 3GB of GDDR5. Whilst, AMD hopes to make the cardboard simpler than the twin-processor 6990 by bringing the card’s power consumption right down to not up to 300W under load and a trifling 3W in ‘long idle’ mode, and promising quieter cooling as a result of improved airflow and an even bigger fan. We’ll need to anticipate benchmarks in January before we hand out any medals, but meanwhile NVIDIA’s forthcoming 28nm Kepler GPU will need to step up its training schedule.

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AMD Launches World’s Fastest Single-GPU Graphics Card – the AMD RadeonTM HD 7970
- The AMD RadeonTM HD 7970 graphics card is first to market with 28nm process technology and PCI Express 3.0; harnesses AMD GCN Architecture, AMD ZeroCore Power and AMD Eyefinity 2.0 technologies -
SUNNYVALE, Calif. – Dec. 22, 2011 – AMD (NYSE: AMD) today launched the AMD RadeonTM HD 7970 graphics card for desktop PCs, introducing the world’s fastest single GPU graphics card and the sole GPU in line with 28nm production technology. With the coming of the AMD Radeon HD 7970, AMD has unleashed its revolutionary new Graphics Core Next Architecture that allows new levels of gaming and compute capabilities – realizing an improvement of over 150% in performance/sq mm over the prior generation. Engineered with support for PCI Express 3.0 and AMD CrossFireTM technology, the AMD Radeon HD 7970 graphics card arrives prepared for the following generation of gaming.

“True to the adage, “never settle,” AMD is all over again aggressively advancing the state of the graphics industry – this time with the coming of the world’s fastest single GPU graphics card, the AMD Radeon HD 7970,‖ said Matt Skynner, corporate vp and general manager, GPU Division, AMD. ―This graphics card represents a revolution within the graphics industry. To place it bluntly, at 28 nm the AMD RadeonTM HD 7970 changes everything!”

AMD further extends its GPU leadership with the AMD Radeon HD 7970 through AMD App Acceleration, which enables exquisite high-definition video images and exceptional performance improvements for everyday applications. Ground-breaking advancements with AMD Eyefinity technology enable gamers and desktop enthusiasts to attach as much as six displays to at least one graphics card, delivering immersive stereoscopic 3D experiences and astonishing 16k x 16k display resolutions. It is also armed with the newest PCI Express 3.0 standard to enable uncompromised image quality, and is also equipped with GDDR5 memory, enabling accelerated GPU performance. Through its intelligent AMD PowerTune and AMD ZeroCore Power technologies, the AMD Radeon HD 7970 enables higher performance levels while maximizing power efficiencies.

“The AMD Radeon HD 7970 is a terrific tool in any gamer’s arsenal,‖ said Johan Andersson, Rendering Architect at DICE. ―We have worked closely with AMD in the course of the development of the Frostbite 2 game engine to take full good thing about AMD Eyefinity multi-display technology and DirectX® 11 for a more realistic, entertaining and visceral gaming experience in Battlefield 3.”

Efficient Architecture for Leading DirectX® 11 Performance
- New architecture for greater performance: AMD has further enhanced its GPU design efficiency throughout the introduction of the 28nm process technology and Graphics Core Next Architecture, realizing an improvement of over 150% in performance/sq mm over the prior generation.
- Refined AMD PowerTune technology: Designed with the foremost advanced power management features, the AMD Radeon HD 7970 is provided with the intelligence to transform unused power headroom into extra performance by dynamically controlling clock speeds, allowing gamers advanced performance within the ability envelope they specify.
- AMD ZeroCore Power Technology: Gamers asked, AMD delivered – the AMD ZeroCore Power technology present in the AMD Radeon HD 7970 ensures that no power is wasted when the graphics card is simply not in use, enabling lower idle power than some other currently available graphics card. With support for AMD CrossFire technology, AMD ZeroCore Power eliminates wasted power, in addition to additional heat and noise from extra cards if you find yourself not using them.
- PCI Express 3.0: The AMD Radeon HD 7970 comes natively equipped with support for PCI Express 3.0. With world-class performance scaling, enthusiasts’ GPU experience is maximized when paired with the newest platforms.
- Discrete Digital Multi-Point (DDM) Audio: DDM Audio provides multiple independent audio streams for audio-capable displays via DisplayPort or HDMI signals. DDM Audio delivers unique experiences in cases where multi-display video conferencing, directional audio or multi-room entertainment hubs are getting used .
- Enhanced Multi-GPU Capabilities: AMD CrossFire technology is the final multi-GPU performance gaming platform. Unlocking game-dominating power, AMD CrossFire technology, coupled with PCI Express 3.0, will allow for unprecedented bandwidth in TriFire and QuadFire configurations.

The last word Immersive Gaming Experience and Innovative AMD Eyefinity 2.0 Technology
- Next Generation AMD Eyefinity technology: AMD Eyefinity 2.0 features all-new support for stereo 3D, universal bezel compensation, state-of-the-art display configurations and an expanded and more immersive field of view. This permits users with 2560×1600 monitors in an AMD Eyefinity 5×1 landscape configuration to realize a horizontal resolution of 12,800 pixels, driving greater than 20 million pixels of screen real estate. Greater than 70 game titles has been AMD Eyefinity- validated, while many are AMD Eyefinity-ready, and hundreds more are AMD Eyefinity-compatible.
- DisplayPort 1.2 and HDMI 1.4a: With full support for 3GHz HDMI 1.4a and DisplayPort 1.2 HBR2, the AMD Radeon HD 7970 is decided to drive next generation displays at as much as 4K resolution.
- 3D entertainment choices with AMD HD3D technology: With the appearance of the newest in stereo 3D technology, AMD continues to deliver an enhanced visual experience on stereo 3D-capable desktops and notebooks powered by AMD Radeon graphics. The AMD Radeon HD 7970 is backed by AMD’s open 3D initiative for stereo 3D gaming and Blu-ray 3D movies.
Better Performance through AMD App Acceleration
- AMD App Acceleration helps you to do more, faster: Enthusiasts will enjoy improved GPGPU performance and new features in lots of top media, entertainment and everyday productivity applications with AMD App Acceleration.
- Extensive support of industry standards: AMD Radeon HD 7970 fully supports DirectCompute® and OpenCLTM technologies, enabling broad application support today and tomorrow.

The AMD Radeon HD 7970 is out there January 9, 2012 from retailers worldwide, with select models starting at $549 US SEP.

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