Freshly anointed RIM CEO Thorsten Heins sat down with Crackberry this week to debate his vision for the way forward for BlackBerry, his thoughts on Android and, most strikingly, his recent comments about maintaining the established order. Shortly after his appointment, Heins issued a video address within which he implicitly claimed that RIM doesn’t need an overhaul. “If we continue doing well what we’re doing, I see no issues of us being inside the top three players worldwide within the next years in wireless,” the exec said. On the time, we and plenty of other observers read this as an indication that the Heins era would look much just like the Balsillie-Lazaridis era, but in keeping with the brand new CEO, that is not the case. “i used to be talking about drastic or seismic changes,” he clarified. “What i used to be seeking to address was that there has been some suggestion that RIM needs to be split up or should also be sold. My true belief is that RIM has the strength and the assets that we will really achieve this market.” Heins went directly to claim that there is already “quite a lot of change” occurring on the company — citing the company’s adoption of QNX as a major example — and that there is “no standstill at any moment here at RIM.”
During the identical sitdown, Heins also reiterated his belief that RIM shouldn’t outsource its software must Android, because BlackBerry, in his view, is a trademark of differentiation. “Just have a look where the Android OEMs are,” Heins said. “Try their recent announcements and what you’ll immediately see is there’s just no room for differentiation because they may be the complete same.” The exec acknowledged that RIM can be taking the line less traveled, but seemed confident in its ability to rise to the challenge — although there are some bumps along the way in which. “This isn’t baking cookies,” Heins elaborated. “Here is building high tech products. Occasionally your aspirations and your development timelines hit some bumps within the road that weren’t foreseen.”
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