Fresh off the publication of its latest tablet report , Strategy Analytics has pop out with a brand new batch of statistics at the global mobile market. In a report published yesterday, the research firm crowned Apple because the world’s largest smartphone vendor by volume, at the strength of the 37 million iPhones it shipped during Q4 2011 — good for 23.9 percent of the market. Samsung wasn’t too far behind, though, with 36.5 million smartphones shipped in the course of the quarter, comprising 23.5 percent of the market. Nokia finished in third place, with 19.6 million smartphones and a 12.6 percent market share, though it fared notably better among handset makers on a worldwide (i.e., smartphone and have phone) level. In line with Strategy Analytics, the Finnish manufacturer shipped 417.1 million handsets for the complete year, 113.5 million of that have been shipped in the course of the fourth quarter of last year. For the year, Nokia accounted for 26.9 percent of the market, followed by Samsung, which shipped 327.4 million units shipped during 2011 and finished with a 23.1 percent market share. As for Apple, it accounted for 8.3 percent of the market in Q4 (its best showing, in line with Strategy’s metrics), with 37 million quarterly shipments. Yow will discover more details inside the pair of press releases after the break, or on the source link below.
BOSTON, Jan 26, 2012 (BUSINESS WIRE) — Based on the newest research from Strategy Analytics, global smartphone shipments grew 54 percent annually to achieve a record 155 million units within the fourth quarter of 2011. Apple reclaimed top position because the world’s no 1 smartphone vendor through the quarter.
Alex Spektor, Associate Director at Strategy Analytics, said, “Global smartphone shipments grew 54 percent annually to achieve a record 155.0 million units in Q4 2011. Apple overtook Samsung to become the world’s largest smartphone vendor by volume with 24 percent market share. Apple’s global smartphone shipments surged 128 percent annually to 37.0 million units, as distribution of the iPhone family expanded across numerous countries, dozens of operators and multiple price points.”
Neil Mawston, Executive Director at Strategy Analytics, added, “While Apple took the head spot in smartphones on a quarterly basis, Samsung became the market leader in annual terms for the primary time with 20 percent global share during 2011. With global smartphone shipments nearing half one billion units in 2011, Samsung is now well positioned alongside Apple in a two-horse race on the forefront of 1 of the world’s largest and most beneficial consumer electronics markets.”
Tom Kang, Director at Strategy Analytics, added, “Nokia’s global smartphone market share halved from 33 percent in 2010 to 16 percent in 2011. A lackluster touchscreen smartphone portfolio and a limited presence within the huge America market caused Nokia’s shrinkage last year. Nokia’s partnership with Microsoft can be greatly in focus during 2012, and the industry would be watching closely to work out how swiftly both companies can expand within the high-value 4G LTE market it is rapidly emerging around the Usa, Japan and elsewhere.”
BOSTON, Jan 26, 2012 (BUSINESS WIRE) — In response to the most recent research from Strategy Analytics, global handset shipments grew 11 percent annually to succeed in 445 million units within the fourth quarter of 2011. Apple was the star performer, capturing a record 8 percent market share worldwide in the course of the quarter. Full-year handset shipments reached 1.6 billion units globally in 2011, with annual growth of 14 percent.
Alex Spektor, Associate Director at Strategy Analytics, said, “Despite continued macroeconomic difficulties in major markets like Western Europe, global handset shipments grew an affordable 11 percent annually to achieve 445 million units in Q4 2011. Apple was the star performer, shipping 37.0 million iPhones worldwide and capturing a highest-ever 8 percent market share. Apple’s growth was fueled by intense demand for its refreshed iPhone 4S, in addition to the provision of 3 generations of iPhones at a lot of price points at operators like AT&T within the Usa.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Nokia’s global handset shipments declined 8 percent annually to 113.5 million units in Q4 2011. Volumes were buoyed by the sales of Nokia’s low-end dual-SIM models in emerging markets like Southeast Asia, but were slightly soft overall, as initial shipments of Microsoft Lumia phones couldn’t offset declining Symbian sales. Hot on Nokia’s heels, second-ranked Samsung captured 21 percent share with shipments of 95.0 million units. Samsung’s 18 percent annual growth was fueled by robust shipments of its broad Galaxy-branded 3G portfolio, headlined by the Galaxy S2 superphone.”
Tom Kang, Director at Strategy Analytics, added, “Smartphone specialist Apple shipped 93.0 million handsets worldwide in 2011, nearly doubling the former year’s volumes. Currently in only its fifth year of participation inside the handset market, Apple is heading in the right direction to ship well over 100 million units during 2012. China is becoming a key marketplace for Apple this year, and we predict Apple’s share to grow rapidly in 2012, despite countless copycat rivals.”
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